分类目录归档:酒水

Campari酒 – 有些人杯子里装的就是流行


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来自意大利名酒金百利 (Campari)的几则平面。几何色块的运用营造出灯红酒绿 … 继续阅读

发表在 广告, 酒水 | 标签为 , , , | 留下评论

绝对伏特加×街头涂鸦: 4百万个独制酒瓶


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绝对伏特加长期以来都一直将其标志性的瓶身作为其营销的核心所在,在玩儿过绝对微光, … 继续阅读

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Heineken 喜力 – 线下互动 – 冠军奖杯惊现酒店


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几个来看欧冠的球迷,在预定的酒店房间,居然发现冠军奖杯,会是什么反应?惊喜,诧异 … 继续阅读

发表在 Heineken, 互动营销, 公关, 广告, 网络营销 | 标签为 , , , , | 留下评论

Johnnie Walker – TVC – keep walking


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本片只有一个长镜头完成,在4分多的时间内将品牌故事用在路上的状态讲述出来,无论从 … 继续阅读

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Heineken – 交互活动 – U-code(QR-code)


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Credits: Advertising Agency: Leo Burnett … 继续阅读

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