分类目录归档：管理咨询
品牌可以资产化吗？
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管理活动源远流长，从碎片化的管理实践到形成一套比较完整的理论，进行有效的管理活动 … 继续阅读
Digital Production 数字广告标准 – Stndrd_@
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damndigital 整理介绍了 B-Reel 牵头创建的 Stndrd_@ … 继续阅读
顾客特性分析表
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Slogan 创作及赏析
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也许消费者并不知道自己记住的是这个品牌的Slogan，但这并不影响他们将自己理解 … 继续阅读
品牌概念厘清
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“品牌”(Brand)一词源于古挪威语的“Brandr”，意思是“烧灼“或“打上 … 继续阅读