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Bing推出对比广告“Don’t Get Scroogled.”
日前，Microsoft（微软）旗下搜索引擎Bing（必应）推出新的对比营销主题“Don’t Get Scroogled.”。在TVC中，Bing（必应）引导消费者进行了购物搜索，在对Google（谷歌）的购物搜索结果分析后，得出“They are all Ads”的结论。
Bing（必应）还专门建立了一个专题站：http://scroogled.com/ ，指导消费者避免被“Scroogled”。
也可以点击：
http://www.multivu.com/mnr/59069-bing-warns-shoppers-don-t-get-scroogled-this-holiday-season
或浏览相册：http://photos.prnewswire.com/prnh/20121128/mm19079
对此，谷歌发言人回应指出：“Google Shopping makes it easier for shoppers to quickly find what they’re looking for,compare different products and connect with merchants to make a purchase. With new 360-degree, interactive product images, social shopping lists and a fast growing inventory of more than a billion products worldwide, Google is a great resource for shoppers to find what they need, at great prices for their loved ones this holiday season.”
感谢上帝，美国人民还能自由的选择用Google（谷歌）还是Bing（必应）！
