标签归档:品牌

Burberry 3D现场秀


Warning: Undefined array key "adf" in /www/wwwroot/tmter.com/wp-content/plugins/rejected-wp-keyword-link-rejected/wp_similarity.php on line 41

Warning: Undefined array key "sim_pages" in /www/wwwroot/tmter.com/wp-content/plugins/rejected-wp-keyword-link-rejected/wp_similarity.php on line 42

2011年4月13日,时尚服装品牌Burberry在北京电视台的2000平米演播 … 继续阅读

发表在 TMT, 互动营销, 公关, 奢侈品, 服装 | 标签为 , , , , , | 留下评论

品牌为什么重要


Warning: Undefined array key "adf" in /www/wwwroot/tmter.com/wp-content/plugins/rejected-wp-keyword-link-rejected/wp_similarity.php on line 41

Warning: Undefined array key "sim_pages" in /www/wwwroot/tmter.com/wp-content/plugins/rejected-wp-keyword-link-rejected/wp_similarity.php on line 42

一、品牌是产品品质的延伸。  我们可以肯定品牌是产品品质的延伸,我们已经无法单纯 … 继续阅读

发表在 品牌组织 | 标签为 , , | 留下评论

品牌概念厘清


Warning: Undefined array key "adf" in /www/wwwroot/tmter.com/wp-content/plugins/rejected-wp-keyword-link-rejected/wp_similarity.php on line 41

Warning: Undefined array key "sim_pages" in /www/wwwroot/tmter.com/wp-content/plugins/rejected-wp-keyword-link-rejected/wp_similarity.php on line 42

“品牌”(Brand)一词源于古挪威语的“Brandr”,意思是“烧灼“或“打上 … 继续阅读

发表在 品牌组织, 管理咨询 | 标签为 , , | 留下评论