标签归档：网络广告
腾讯社会化营销平台正式上线
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近日，腾讯在北京正式发布其酝酿已久的社会化营销平台。通过这个集用户、产品、技术和 … 继续阅读
美国网络广告的复苏
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日前，普华永道和美国互动广告局联合发布了一份调查报告。数据显示，2009 年第四 … 继续阅读
互联网盈利模式
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二次世界大战时，出于计算炮弹弹道的目的，美国宾夕法尼亚大学受托开始设计以真空管取 … 继续阅读
广告研究-DoubleClick 网幅广告的王者
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——网络广告本纪之一 DoubleClick 曾是昔日网幅广告一统天下时的王 … 继续阅读
网络广告相关术语集锦
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CPA (Cost-per-Action) ：每次行动的费用，即根据每个访问者对 … 继续阅读